Cultural Policy of Australia in the Field of Its Positive Image Creation in the World

DOI: 10.46493/2663-2675-2020-5-6-8

Authors:

Olga Zernetska , Doctor of Political Sciences, Professor, Head of the Department of Global and Civilizational Processes of the Institute of World History of the National Academy of Sciences of Ukraine

Abstract.

This article represents the first attempt in Ukraine of complex interdisciplinary research of the history of cultural policy of Australia in the field of its positive image creation in the world. Australia is unique in recent economic history. It is one of the wealthiest countries in the world. Such economic growth is based on Australia own value system and societal structure. It is proved that at the core of Australian value system is fairness. This is reflected in Australian social services such as health care system and mass education. This policy helps to reduce inequality. It is discovered that the important role in the creation of the positive image of Australia in the first half of the XIX-th century played William Wentworth, the leading Australian political figure of that period. His book “Statistical, Нistorical, and Political Description of The Colony of New South Wales and Its Dependant Settlements in Van Diemen’s Land” was the first book about Australia a native-born Australian wrote. The growth of national literature and then film industry made a great contribution to the development of the positive image of Australia. Historical periods of their development are analysed beginning from 1900 to nowadays. Special attention is payed to the period of the 1970-1980s when Australian state decided to assist the growth of national film industry by different methods including its financing, opening Australian film and television school and building National Film Archive. Positive results are scrutinized, which led to the film production boom of those years, that resulted in the rising interest to the Australian cinema all over the world, for example, “Crocodile Dandy” and its sequels, “Australia” and others. All this enhanced the positive image of Australia. In many ways the rise of Australia’s image resulted in the wave of the immigration to the country as well as to international studentship to receive the Australian higher education. These events can be considered as vivid examples of successful soft power implementation by Australian government and diplomacy.

Keywords : Australia, cultural policy, positive image, national literature, film industry, higher education, soft power

Language of the article : Ukrainian

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